AI Landing Page Copy Generator
A landing page isn't a blob of copy, it's seven distinct sections with specific jobs: hero headline, sub-headline, problem statement, solution, feature list, testimonial placeholders, and two CTAs (primary + secondary). scrb's landing page endpoint returns a structured JSON object with each section broken out - you paste each block into the matching slot in Webflow, Framer, Unbounce, Carrd, or a hand-built section on your own site. No more splitting a prose dump by hand.
What scrb knows about landing pages that a chat model doesn't
A chat model writes hero copy. scrb writes the whole page with each block sized and tested against what actually lives on high-converting pages.
- Seven structured fields:
hero_headline(6-12 words),hero_sub(12-20 words),problem_statement(2-3 sentences),solution(2-3 sentences),features(3-6 bullet points),testimonial_placeholders(3 stub testimonials tagged for role/vertical),cta_primary(3-5 words, action verb),cta_secondary(3-5 words, low-commitment). - Hero headline discipline: 6-12 words, leads with the outcome not the product name. "Cut your description-writing time in half" beats "scrb is the AI product description tool".
- Problem statement ≠ feature: problem is the reader's current pain ("you're writing 40 Etsy titles by hand every week"), solution is how your product removes it. Generic AI tools write both as features.
- Primary vs secondary CTA tension: primary = commit action ("Start free trial", "Get my quote"), secondary = low-risk alternative ("See 30s demo", "Read the docs"). Never two primary CTAs on the same page - always one commit + one hedge.
- Testimonial placeholders with semantic tags: scrb returns stubs tagged by role ("solo_founder", "marketing_manager", "agency_owner") so you know what kind of real testimonial to swap in later.
- Feature bullets are outcomes, not features: "Writes 13 Etsy tags in one click" beats "AI-powered tag generation". scrb generates the outcome framing from the product's actual capabilities, not the feature-list framing.
- Sized for Webflow / Framer / Carrd templates: the default copy lengths fit standard SaaS/DTC hero templates - your designer doesn't have to abbreviate or pad.
- Anti-slop: no "unlock your potential", no "revolutionize", no "game-changing". scrb's house ban list is active.
Before / after: real examples
Generic AI output:
Hero: "Revolutionize Your E-commerce Business with AI"scrb output:
Sub: "Unlock the power of artificial intelligence to transform your product descriptions and boost your sales!"
CTA: "Get Started!"
hero_headline (8 words): Write 50 Etsy titles in 5 minutes.Why this wins: generic output has 2 banned words ("revolutionize", "unlock"), uses an exclamation mark, and gives a generic CTA. scrb output leads with a concrete time claim, cites specific Etsy constraints (140 char, 13 tags), and gives testimonials tagged by seller archetype so you know what to swap in.
hero_sub (18 words): scrb fills the 140-char title, all 13 tags, and a description that matches your shop's tone - in one click per listing.
problem_statement: You spend 10 minutes per listing writing titles that don't use the full 140 chars, tags you can't think of when you're tired, and descriptions in the same five sentences you've been recycling since 2022.
solution: scrb reads your product (image and title) and generates the 140-char title, 13 tags, description, and SEO meta in one pass. Tuned to Etsy's algorithm specifically. Paste directly into the listing editor.
features:
• 140-char titles that use all the characters
• All 13 tag slots filled with discoverable keywords
• Descriptions written in your shop's voice, not a bot's
• Bulk mode for a full catalog refresh
• Works in 25 languages if you sell internationally
testimonials (placeholders):
• [solo_seller] "I filled out my entire 120-listing shop in one afternoon."
• [shop_owner] "My impressions went up the week I started using it. The tags are the difference."
• [agency_owner] "We manage 8 Etsy shops. scrb cut our onboarding from a week to an afternoon."
cta_primary (4 words): Start free - 5 gens
cta_secondary (3 words): See 30s demo
scrb output:
hero_headline (7 words): Your menu is missing allergen tags.Why this wins: headline states a real missing thing (allergen tags), sub-headline quantifies what you get (three length variants, EU-14 + FDA big-9). CTA primary combines the action with the outcome; secondary is a low-commitment peek.
hero_sub (20 words): Generate dish descriptions with EU-14 or FDA big-9 allergen labels, dietary tags, and three length variants for print + delivery apps.
problem_statement: A dish description needs 40-80 characters for the printed menu, 80-150 for DoorDash and Uber Eats, and 150-300 for your website's detail page. You're writing each one by hand, three times, and guessing the allergen list every time.
solution: scrb takes one dish input (ingredients, prep, category) and returns all three length variants with correct EU-14 or FDA big-9 allergen tagging - plus dietary labels (V, VG, GF, halal). Paste into Square for Restaurants, Toast, or your print menu in one pass.
features:
• Three length variants per dish (print, app preview, detail)
• EU-14 and FDA big-9 allergen tagging from your ingredient list
• Dietary labels: V, VG, GF, DF, halal, kosher, pescatarian
• Works with Square, Toast, Clover, Lightspeed POS exports
• 25+ languages for multi-language menus
cta_primary (4 words): Tag your menu free
cta_secondary (3 words): Browse sample dishes
FAQ
Does scrb build the actual page in Webflow or Framer?
No - scrb writes the copy and returns a structured JSON object. You paste each field into the matching section of your page builder. For Webflow, map the seven fields to seven rich-text bindings; for Framer, paste into the component slots; for Carrd, paste by section.
How long is a typical landing page generation?
The output is sized for a ~1-screen hero + 1-screen features + 1-screen social proof + CTA stack. If you need longer pages (case-study pages, pricing pages with multiple tiers), run two generations and join the sections.
Can I specify multiple CTAs?
scrb defaults to one primary + one secondary. Two primary CTAs on the same page dilute each other - it's a known conversion anti-pattern. If you need a pricing-page-style "3 tier CTAs" layout, use the product comparison generator for the tier table.
Does the output include SEO metadata?
Yes - a meta_title (≤ 60 chars) and meta_description (≤ 160 chars) are included. If you also need schema.org JSON-LD for the page, use the SEO meta description generator for the schema output specifically.
Can I generate in a specific brand voice?
Yes - supply a brand_voice description in 1-3 sentences, and scrb will tune the output register. Common presets: "indie founder, direct", "polished B2B SaaS", "warm DTC lifestyle", "professional enterprise". If you have voice guidelines, paste the summary instead.
How does billing work?
A landing page counts as 3 generations from your plan quota (reflecting the multi-section output). Quota is checked upfront so insufficient-quota requests return 429 cleanly without charging a partial page.
How to plug scrb into your workflow
- Web app: pick "landing page copy", supply product + target + brand voice, copy the sections into your page builder.
- REST API:
POST /api/v1/generatewith output kind landing_page_copy. Returns the full structured JSON. - Webflow / Framer / Carrd: map the 7 fields to your template slots. For Webflow, the CMS collection model fits cleanly.
- Page-variant A/B testing: generate 3 variations of the same product (different hooks, different tones) and A/B test in your analytics tool.
Pricing
Landing pages count 3× against your plan's monthly quota.
- Free: 5 generations / mo = 1 landing page with room to spare.
- Starter ($9.99/mo): 100 generations = ~33 landing pages.
- Pro ($24.99/mo): 500 generations + bulk CSV + REST API = ~166 landing pages.
- Business ($49.99/mo): 3,000 generations = ~1,000 landing pages (agencies with many clients).